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Kendrick’s of Rochford Case study

Kendrick’s of Rochford offers professional male grooming by appointment only from their base in Rochford, Essex.

Owner Jon Kendrick started hairdressing in 2003 successfully joining the Vidal Sassoon Academy to undertake an intensive course and a year’s training.  He transitioned to barbering 9 years ago and now runs his traditional barber shop with a rustic but luxurious feel welcoming customers of all ages.

His team of professional, highly skilled barbers specialise in all aspects of barbering with a wash cut and tonic offered with every appointment. Alongside their beard trimming and shaping, wet shave experiences and male facials they have almost 1,000 5-star reviews and have won countless awards including last year’s Barber of the Year.

Naturally, Jon cares about every tiny detail of his business. So when he first approached us about developing his own hair and beard care range, he was eager to match the brand and interior design of the barbershop with a similar high-quality design.

We worked in partnership to create an initial small product range which has grown over the years.

The team uses these branded products in every aspect of their operation to create an amazing experience for their customers and even use them religiously themselves.

Their products heavily feature on their social platforms and their customer base can purchase their branded products either in the shop or online widening their appeal.

They have also developed a series of ‘How to use’ videos on their website so loyal and potential customers can learn from the professionals how to get the Kendrick’s experience every day.

We love working with the Kendrick’s team. When we’re developing new products we regularly send them a range to try as we get such great feedback from both Jon and the team and his customers.
Dennis Bell, Founder YBHP

By far the best products, service and just round everything. Have been using these guys now for over 5 years and have absolutely no intention of changing even though we constantly keep getting approached. Dennis and his team are incredible. Thank you for everything you do for us.
Kendrick’s of Rochford